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Definition of Rockism

Enjoyed this:

http://www.stylusmagazine.com/feature.php?ID=1679

via Blissblog:

http://blissout.blogspot.com/2005_06_01_blissout_archive.html#111823558391914615

except this slightly feeble definition of Rockism:

"For purposes of this discussion, rockism is an approach to music that uses the values of one genre as an unquestioned set of rules and then judges other music by those values."

Which makes absolutely no sense to me at all.

I thought long and hard and came up with this:

"For purposes of this discussion, rockism is an approach to music that uses a music's coordination within the matrix of previously released music as a criteria for its evaluation, thereby prioritising Geography, Tradition, Community and notions of Integrity."

How does that sound? Can anyone improve on it? Or even explain what Erick Bieritz was suggesting in clearer terms if you think I'm barking up the wrong tree and there is some kernel of truth to his assertion (I don't think there is, I just think he missed the mark on the definition).

I ought to opine that I really like the idea that Pop-ism is a useful self-regulating tendency on the otherwise unimpeachable tactic of Rockism.